Angelie New Media Technologies 08

James McAvoy Online is an unofficial and fan-operated website for British actor, James McAvoy.



The homepage is a few different shades of blue with black text. James McAvoy Online logo, which is fairly large on the page and would attract the audience's attention. Underneath that, and in the middle, are links to recent news articles. Underneath each link is a small description of the article, and a photograph to accompany the description. To the left of the recent news articles, is a 'Categories Menu' which can be used to search for news items under 5 different categories: film, James, television, theatre and website. Under the categories menu is a poll, which is an example of interactivity. Under that is a 'Who's Online', 'User's Login' and 'Past Articles section.


On the other side of the homepage, is the Main Menu. The Main Menu provides links to the different sections of James McAvoy Online:

• News
  The news section is set out in the same way as the news part of the homepage: links, with a photo and a small description for each news item.
  


• Biography
  The Biography section is split up into sections:
  ~ General Facts
  ~ Family, Marital Status and Education
  ~ Passions
  ~ Miscellaneous
  ~ Quotes about his fans
  Each of these sections provides lots of information and random facts about James McAvoy.
  


• Filmography
  The filmography section provides users with details on James McAvoy's previous work. It is split into the following sections
  ~ Film
  ~ Television
  ~ Theatre
  ~ Drama School
  


• Photo Gallery
  The James McAvoy Online gallery is very extensive. It contains photos from James's public appearances, photoshoots, magazines and interview scans, movie stills and promo pictures, TV stills and promo pictures, miscellaneous photos and fanart and desktop wallpapers.
  


• Interviews
  This section contains lots of links to interviews with James McAvoy. But, most of these are fairly old.
  


• Message Board
  In the message board area of James McAvoy Online, fans of James McAvoy can discuss James and his work. They can also get to know other James McAvoy fans.
  


• Links
  The links sections gives links to James McAvoy Online's affiliates and other James fansites
  


• Feedback
  The feedback section gives details on James McAvoy online, the 'JMO Team', and how to contact the webmasters and James himself.
  


• Members list

Also on the homepage, is a 'ParaChat Chat Room' area, where if website visitors click on the 'Chat Now!' button, they can talk to other James McAvoy fans.

Fans of James McAvoy love James McAvoy Online because of it's extensive gallery and generally up to date news section. Most James McAvoy fans would use James McAvoy Online for the photo gallery, since there are well over 3000 photos from various films, TV appearances etc. The forum enables fans to talk to other fans from all over the world. So the fans may like being able to interact with other fans on the forum, and discuss James McAvoy as well as get to know each other.

There aren't really any institutions involved in James McAvoy Online, since it is a website run by fans. However, the website and its webmasters do act as a sort of institution. This is because if James McAvoy Online gets a reputation for being the best James McAvoy resource online, more people will visit the site and maybe become members. And if it lives up to their reputation, the audience will stay loyal to James McAvoy Online.

Key concepts

1. Reach
   James McAvoy Online has the potential to reach James McAvoy fans from all over the world.
   
2. Horizontal Networking
   Photos are uploaded into the gallery for the benefit of the audience, but the webmasters do not gain commercially from this.
   
3. Narrowcasting
   James McAvoy Online is targeted at a relatively niche audience: James McAvoy fans.
   
4. Immediacy
   James McAvoy fans can access JMO whenever they feel like it, and will therefore instantly have their needs gratified.